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  • What Keeps The CIO Awake at Night - Part 3

    By Dave Pagenkopf

    In Ethan Robert’s last blog post he described why restaurants provide free refills on soda to customers and why everyone wins. Soda is cheap because the raw materials, water, carbon dioxide, and syrup are very cheap. The raw ingredients for flavored syrup are also artificially cheap due to federal subsidies to corn farmers. The congressional budget office reports that nearly $20 billion per year of subsidies are provided to farmers mostly for corn and soy production. Soda is cheap in part because taxpayers -- soda drinkers and nondrinkers -- subsidize the production of corn syrup for soda among other products.

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